A media company's main power is its ability to create and share valuable stories. With more than 60 trusted brands and a strong journalistic focus, TMG knows exactly how to use words and images to reach Dutch consumers. 24 hours a day, seven days a week, via all possible channels. With consumers as its starting point and guideline.
To develop high-quality propositions for consumers and advertisers, you need relevance and clout. In 2016, TMG lined up a distinctive media ecosystem to strengthen exactly those aspects. With online video and an advanced data layer, we increase our relevance.
The power of our content, the relevance and impact of our journalism, the reach of our brands: it is our people who make our media. In 2016, we spent more on training and development, particularly to enhance the knowledge and skills that fit in with our strategic goals.
From the front page of De Telegraaf, which determines what everybody is talking about that day, to TMG's hyperlocal apps; we offer consumers the possibility to closely follow the news and current international, national, regional and local developments.
TMG Datalab is tapping the wealth of data collected by TMG's brands, taking into account the necessary privacy guidelines and legislation to protect consumers. We deploy data, analyse it and make new connections through various e-commerce channels, such as GroupDeal and Telegraaf Aanbiedingen. We offer consumers richer content and advertisers even more targeted reach and more conversion opportunities.
When consuming media, consumers increasingly prefer visual content. Online video is growing explosively: consumers are watching more often, and for longer. All this is possible thanks to better data speeds and mobile technology. TMG serves consumers who 'dictate' this trend, among other channels through Telegraaf VNDG. In this way, new propositions are created for consumers and commercial parties, while TMG expands its business model.
With around 60 strong brands and a multi-million reach, TMG is particularly able to inform specific target groups, transfer knowledge and connect. Successful events such as the sharing of knowledge by DFT in collaboration with Nyenrode Business University also contribute to this.
TMG's strong brands include Dumpert. With a reach of 150.8 million video plays per month, Dumpert has acquired a unique position in the online market in the Netherlands. We are particularly successful in striking a chord among young target groups. With more than 440,000 likes on Facebook, Metro increased the reach in public transport. The brand GeenStijl is aimed at men aged between 18 to 35.